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Ordering system
Project type
University Mentorship / UI Design
Date
January 2023
role
UI/UX Design
process
-Mind maps: Identifying the needs of café visitors and defining core functions
-Low-fidelity prototype: Creating an initial prototype and testing it with fellow students
-Design iteration: Optimizing the design using mood boards and multiple iterations
-High-fidelity prototype: Final prototype that can be presented to the café operator
User Research
Target audience: Young adults (25-35 years old), especially young parents with young children, who are looking for a relaxed and efficient way to place their orders without leaving their children unattended.
Gender: Evenly distributed
Visit time: Primarily in the afternoon
Location: Near children's play areas to allow parents a break
User Journey
1. Access & Navigation: Scan the QR code to open the ordering system
2. Menu overview: Main category: Beverages, subcategories such as milk alternatives
3. Shopping cart & order: Add items, adjust quantities, or remove them
4. Payment: Complete directly via the platform
Tools
Figma, Adobe Illustrator, Photoshop
Development of an ordering system for a Basel café to avoid queues and streamline the ordering process. The system reduced waiting times at the counter and improved the customer experience.
